Shiny things!

Over the course of my career I've worked with, and for, some amazing companies. While I can't share strategy or sales enablement tools, I'm happy to share this snap shot of some of my work. These pieces have been created in collaboration with clients, teams and other creative pros. In all cases, I managed the strategy, development and final production.

Mascot Love Herfie has been the mascot of Springbrook Software for decades. Each year, a new Herfie is released. Long-time customers cherish their collections. At the 2020 User Conference, BBQ Herfie received a standing ovation when she was unveiled. Sometimes, it’s the small things that matter most!	Case Study Rogue River is a long-time Springbrook customer who found success in both the standard ERP modules and CivicPay, the utility payments platform, which generated more than $5M ARR in the first 2 years.	User Group Video The annual Springbrook National User Group (SNUG) Conference included more than 40 classes and events over a 2-day period. 2019 saw a 50% increase in attendance over the prior year. Click the link below to watch the video.
RevUp Panel Discussion RevUp is White Cup's annual virtual customer conference. The 3-day event includes customer panel discussions, roadmap reviews and educational programming. Click the link below to watch the session on how Distributors make the most of technology.	CRM Buyers Guide The White Cup CRM Buyers Guide was developed to help Wholesale Distributors choose the right CRM solution for their specific needs. It was one of the most downloaded resources on the White Cup site. To read, click the link below.	Citizen-Facing Bill Pay Program Springbrook's utility bill pay platform, CivicPay required buy-in from citizens. We created a custom marketing program and sweepstakes for 40+ customer (local towns and utilities), to encourage residents to sign up for auto-pay. Result was and average of more than 50% adoption of auto-pay by residents for each campaign.
Hunting Print Ad As the category leader, Gerber Legendary Blades has a loyal following who are always on the hunt for the latest and greatest products. Gerber has been producing award winning product for more than 80 years.	Outdoor Print Ad In addition to the Hunting and Military markets, Gerber has a strong following with outdoor enthusiasts and hikers. This series promoted our Every Day Carry line of knives that were equal parts function and outstanding form.	Point-of-Sale Poster This short-run poster was for specific ski shops in the Smartwool Socks retailer network.
Chocolate Festival Poster San Francisco's iconic Ghirardelli Square hosts an annual Chocolate Festival that brings in world class chocolatiers and tourists from around the globe. The event is a fund raiser for a local AIDS non-profit that offers housing and meals to those in need. The festival grew in popularity over a 10-year span and increased funds raised an average of 20% year over year.	Outdoor Print Ad Legacy footwear brand Danner expanded their product line from traditional work boots into the casual hiking market for both men and women. This print ad ran in Outside and other broad outdoor enthusiast publications.	Preference Banking Poster LibertyBank was a regional institution that offered a suite of banking products that gave consumers choices to help meet their unique financial goals.
Little Ones Poster Moonstruck has a reputation nationally for its exquisitely detailed, hand crafted chocolates. Moonstruck was featured in the Emmy Awards Presenter Gift baskets and earned a coveted spot on Oprah's 'O' List for the month of February, doubling the company's sales in less than 6-weeks.	Milkshake Poster Moonstruck Chocolate is an award-winning maker of hand crafted, gourmet chocolates. This was part of a series of in-café posters promoting their move into delicious milkshakes.	Fly Tying Poster Portland's World Forestry Center hosts and annual event of some of the regions most skilled and passionate fly fishing anglers. We added a little whimsy to the event with this poster and small-space print ad.

Shiny things!

Mascot Love

Herfie has been the mascot of Springbrook Software for decades. Each year, a new Herfie is released. Long-time customers cherish their collections. At the 2020 User Conference, BBQ Herfie received a standing ovation when she was unveiled. Sometimes, it’s the small things that matter most!

Case Study

Rogue River is a long-time Springbrook customer who found success in both the standard ERP modules and CivicPay, the utility payments platform, which generated more than $5M ARR in the first 2 years.

User Group Video

The annual Springbrook National User Group (SNUG) Conference included more than 40 classes and events over a 2-day period. 2019 saw a 50% increase in attendance over the prior year. Click the link below to watch the video.

RevUp Panel Discussion

RevUp is White Cup's annual virtual customer conference. The 3-day event includes customer panel discussions, roadmap reviews and educational programming. Click the link below to watch the session on how Distributors make the most of technology.

CRM Buyers Guide

The White Cup CRM Buyers Guide was developed to help Wholesale Distributors choose the right CRM solution for their specific needs. It was one of the most downloaded resources on the White Cup site. To read, click the link below.

Citizen-Facing Bill Pay Program

Hunting Print Ad

As the category leader, Gerber Legendary Blades has a loyal following who are always on the hunt for the latest and greatest products. Gerber has been producing award winning product for more than 80 years.

Outdoor Print Ad

In addition to the Hunting and Military markets, Gerber has a strong following with outdoor enthusiasts and hikers. This series promoted our Every Day Carry line of knives that were equal parts function and outstanding form.

Point-of-Sale Poster

This short-run poster was for specific ski shops in the Smartwool Socks retailer network.

Chocolate Festival Poster

Outdoor Print Ad

Legacy footwear brand Danner expanded their product line from traditional work boots into the casual hiking market for both men and women. This print ad ran in Outside and other broad outdoor enthusiast publications.

Preference Banking Poster

LibertyBank was a regional institution that offered a suite of banking products that gave consumers choices to help meet their unique financial goals.

Little Ones Poster

Moonstruck has a reputation nationally for its exquisitely detailed, hand crafted chocolates. Moonstruck was featured in the Emmy Awards Presenter Gift baskets and earned a coveted spot on Oprah's 'O' List for the month of February, doubling the company's sales in less than 6-weeks.

Milkshake Poster

Moonstruck Chocolate is an award-winning maker of hand crafted, gourmet chocolates. This was part of a series of in-café posters promoting their move into delicious milkshakes.

Fly Tying Poster

Portland's World Forestry Center hosts and annual event of some of the regions most skilled and passionate fly fishing anglers. We added a little whimsy to the event with this poster and small-space print ad.